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Marketing

It doesn't matter how skilled you are as a hypnotherapist or how confident you are in your ability if your clients cannot find you!

Hypnotherapy is unique in that people don't really understand what it is so some "standard" marketing techniques simply do not work in this field. We have to constantly be educating our clients about what it is we do and letting them know that they need us!

Hypnosis is not the kind of practice where you can simply create a Yellow Pages ad or hand out some business cards and expect your phone to start ringing.

 

There are many misconceptions about what hypnosis is and people don't even realize that they need hypnotherapy! They don't know what it treats or that it could benefit them.

 

In order to find clients, your marketing must include:

 

  • Speaking to people about hypnotherapy

  • Educating , informing and clearing up misconceptions

  • Identifying your ideal niche and   finding them  locally and online.

  • Creating a website that converts the viewer into a buyer.

  • Effectively using social media 

  • Building and communicating to a "list"

  • Creating a compelling opt in for your website.

  • Constantly creating content that informs, inspires and motivates your potential client to work with you.

 

It doesn't matter how much skill or confidence you have as a hypnotherapist, if your clients cannot find you, or don't even know they need you, your business will fail! In order to have a successful practice we need first to learn how to market!

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